If you have a website for your business or brand, you’ve probably heard about SEO, or search engine optimization. In short, SEO is the process of improving your website’s visibility in organic (or unpaid) search results by using specific strategies to make your site more appealing to search engines. There are many benefits to having a well-optimized site, but here are the five main ones:
- Achieve Higher Rankings in Search Engines
This is the first and most obvious benefit of SEO. An SEO specialist will analyze your site for keyword opportunities that will help you rank in search results for specific keywords relevant to your business. For instance, if you run a dog daycare and boarding facility, you might want to optimize your site with keywords like “dog daycare San Francisco,” “boarding dogs in Emeryville,” etc. Then, if someone searches for this phrase on Google or Bing, the goal is to influence the search engines to show your website near the top of the results.
- Higher Click-Through Rate (CTR)
Appearing in the search results is just part of the strategy, however. Once a person sees your site in the results, the next goal is to have them click on your link. This is calculated in a metric known as your click-through rate (CTR).
SEO experts can help you achieve a higher CTR, which will lead to more organic traffic to your website. Some ways an SEO specialist can assist you to increase your CTR is by adding well-written titles and meta descriptions to your web pages, along with proper on-page optimization (more about this below).
- More Traffic to Your Website
As we said, the ultimate goal of SEO Search Optimization is to get more people clicking through to your website. Many people are not aware that your overall site traffic is a significant factor in how Google views your site and rewards you in the rankings.
So when you start achieving higher rankings in search engines and increasing your CTR, you’ll be able to attract more organic traffic to your site on a regular basis. This, in turn, will send “ranking signals” to Google that your site is heavily trafficked, creating a cycle of increasing returns on your SEO investment.
- Improved Site Performance
In addition to the benefits listed above, SEO Search Optimization can also improve your website’s overall performance and speed. A search engine crawler analyzes all of your site’s pages and rates how fast it can load on different devices (desktop computer, laptop, tablet, etc.) So, if you have a slow-loading website, a good SEO specialist can find a solution to speed it up.
- Improved Audience Engagement
One of the most underrated benefits of having your website optimized for SEO is how it can improve your audience engagement with your content.
If you have a search engine-friendly site, your audience will have a better overall experience when visiting your pages. This means they’ll stay on the site longer, click through more links, and ultimately view more content – all of which tells Google you have interesting information for people to enjoy.
Ready to Start Benefitting From SEO on Your Website?
At Eighteen Webs, we are web design and SEO specialists who understand all of the factors that go into having a well-designed and SEO-optimized website. As a result, we have helped hundreds of clients achieve their goals by leveraging the power of SEO.
If you want to learn how we can help your business get found online, give us a call today at (732) 230-7508 or visit our site at https://eighteenwebs.com.