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If you’re in the process of starting a new small business but haven’t yet launched your website, it may seem like an unnecessary expense. However, there are many reasons why every small business should have a presence online.
Here are seven key reasons your small business needs its own website:

1. Global Reach
The Internet has opened up business opportunities in ways that were never possible before. If you are a small business looking to expand, an online presence is essential for building relationships and trust with customers worldwide. You can offer a 24-hour service to anyone in the world by being available online regardless of what time zone they’re in or where they happen to be located.

2. Faster Communication
Phone calls can potentially be missed, but having a website lets customers reach you by email or contact form any time of the day or night. By having a reliable contact method, you can communicate more efficiently with customers and get them the information they need.

3. Lower Marketing Costs
Promoting a website is far less expensive than traditional methods of advertising. You don’t have to worry about printing costs or creating materials like printed business cards or brochures. Instead, all you need is a computer and an Internet connection – both of which are much cheaper than any other type of advertising.

4. Reaching Your Ideal Customer
Who is your ideal customer, and how can you find them more easily? The Internet offers the opportunity to reach customers all over the world, even if they’re further away than would be practical for a physical storefront. Customers who find your website generally do so by searching for your exact product or service, which means they have legitimate buyer intent, as opposed to the tire-kickers and window shoppers a physical storefront invites.

5. Showing Up on Google (and Other Search Engines)
Google is the most popular search engine in the world. All major search engines rely on links pointing back to your website from other websites to provide users with the best information and results. Having an online presence makes it possible for your website to have more links pointing back to it, improving SEO (Search Engine Optimization) and your page ranking.

6. Make Your Business Look Legitimate in Customer’s Eyes
Let’s face it, if your business doesn’t have a website in this day and age that is an immediate red flag to a potential customer, and they might assume that you’re either new to the game or not very professional. When there’s a website available, people trust your business more because it looks like an established company with a professional reputation.

7. Sell Your Products Online
Selling online has never been easier – and it’s a great way to generate extra revenue for your small business. You can set up an online store with products you already sell on-site or even create an entirely new eCommerce page to sell specialized products that don’t overlap with your current physical stock.
Final Thoughts on Why Your Business Needs a Website
If you need further convincing why your small business should have a website, take a look at these figures. Statistics show that more than 80% of people use the Internet to research a product or service, and more than 50% make purchasing decisions based on what they find online.

If you need a website for your small business, get in touch with us at 18 Webs. We’ll talk you through our range of affordable website packages and help you build a solid online presence that’s great for the future success of your business. Visit our site at or watch our video to see how we can help you grow your company online today.

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